For the global launch of the RM 43-01 Ferrari — the latest creation born from the partnership between Richard Mille and the legendary Ferrari racing team — ANY conceived and directed a two-day immersive experience celebrating performance, innovation, and creative excellence.

Inspired by the fusion of racing circuits and watchmaking ateliers, the experience unfolded along a curated path. This immersive journey mirrored the mechanical precision of both horology and automotive engineering, with each space revealing elements of heritage, craftsmanship, and shared expertise.

At the heart of the scenography, a suspended light installation wove through the entire space, creating a visual thread between rooms. This luminous artwork symbolized the synergy between the two brands — a celebration of motion, speed, and creative exchange.

The Parisian journey culminated in an elegant gala dinner. Surrounded by the three Ferrari models that inspired the RM 43-01 design, guests enjoyed a refined meal by French chef Marie Méon. Speeches, projections, and a warm, convivial atmosphere honored the unique collaboration between two icons of performance and precision.