Merci "loves rain"

For the launch of the « Rubber Chuck » collection, A N Y designed a spectacular decor for a wall dominating the store. Inspired by the concept of “living walls”, which usually bring the natural environment into urban areas, A N Y played with contrasts to make a powerful statement. Between earth and sky, a “cloud” made of screens broadcast images of threatening skies and a mosaic of screens showed scenes of daily life in the rain. A curtain of real water in the centre brought the entire installation to life. 

Conception, design & integration
Photographic & video credits
Showreel Artistic Direction: Benoît Robert - Showreel Post production @hrcls: Christopher Thiery, Benoit Dunaigre, Yann Dubois, Louise Trojani - Showreel Music: Tim Paris - Photographs: Jean-Pierre Llopis, Romain Bourven, Philippe Barbosa, Marc Ausset, Nikolaz le Coq, Valenton Le cron, Virgile Guinard