ANY had the pleasure to design and produce HUBLOT house pavilion for the Watches and Wonders show in Geneva from March 30 to April 5, 2022.

A Led sphere, exceptional in its size, is at the center of the scenographic device to visualize the Big Bang and offer a unique show. Materials fusion is expressed on screens whose content, between abstraction and expressionism, translates the experiments and the beauty contrasts of materials between them.

An immersive set up to discover, through "laboratory" windows, the theatrical experiences around the work of materials, and the creations resulting from this world of research and innovation and come to translate the audacious research and watchmaking creations of Maison Hublot.

Conception, design & integration
Photographic & video credits
Showreel Artistic Direction: Benoît Robert - Showreel Post production @hrcls: Christopher Thiery, Benoit Dunaigre, Yann Dubois, Louise Trojani - Showreel Music: Tim Paris - Photographs: Jean-Pierre Llopis, Romain Bourven, Philippe Barbosa, Marc Ausset, Nikolaz le Coq, Valenton Le cron, Virgile Guinard