Maison Boucheron has celebrated its 160th anniversary. The scenography is defined by the duality of the parisian architecture and a digital projection creating a perfect balance to present "Nature Triomphante", composed by one hundred and sixty exceptional pieces inspired by nature. Private spaces were also designed to welcome guests and invite them to have a closer look to this collection. Maison Boucheron hosted, during the opening week, a private dinner for its dearest customers. Guideline was edited by the agency for international use.

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Conception, design & integration
Photographic & video credits
Showreel Artistic Direction: Benoît Robert - Showreel Post production @hrcls: Christopher Thiery, Benoit Dunaigre, Yann Dubois, Louise Trojani - Showreel Music: Tim Paris - Photographs: Jean-Pierre Llopis, Romain Bourven, Philippe Barbosa, Marc Ausset, Nikolaz le Coq, Valenton Le cron, Virgile Guinard