On the occasion of the launch of the new 'Alpine Eagle' watch, ANY created an event inspired by the mineral and alpine essence of this watch in the heart of the Swiss mountains. The scenography takes up the mountain landscapes and places the watches in the center of rocks, enhancing their luminescence and their materials.

The day is punctuated by an aerial animation that recalls the encounter between man and eagle, by artisan workshops on Chopard expertise, and then by a lunch at altitude.