"Mademoiselle Rochas" Perfume launch

Presenting the new Mademoiselle Rochas fragrance was an opportunity to conjure up the image of a natural, spontaneous, vivacious woman. She embodies the young Parisienne who is ready to bend the rules to reinvent her life in the city that is her playground. The display design draws its inspiration from the character in the film, which follows a woman through Paris—a city she embodies and inhabits so naturally and with such familiarity that it seems like another character in her life story.

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Conception, design & integration
Photographic & video credits
Showreel Artistic Direction: Benoît Robert - Showreel Post production @hrcls: Christopher Thiery, Benoit Dunaigre, Yann Dubois, Louise Trojani - Showreel Music: Tim Paris - Photographs: Jean-Pierre Llopis, Romain Bourven, Philippe Barbosa, Marc Ausset, Nikolaz le Coq, Valenton Le cron, Virgile Guinard