The Maison Karl Lagerfeld launches the new collection, "Les Parfums Matières", which has the ambition to create a selection of essential essences, inspired by the fashion world, reinterpreting through the fragrances, the touch and the sensuality of the fabrics. On the occasion of the first his-and-hers scent duo press launch, Fleur de pêcher and Bois de vétiver, A N Y agency creates a display inspired by the laboratory universe and the pipe organ design, which could be extended to future scents. The event took place at the Karl Lagerfeld's Hôtel Particulier and will be soon presented on the international stage, following the design guidelines developed by the agency.