Lacoste LightcCub an ambitious cultural and artistic exhibition, which welcomed over 3,000 visitors in 2 days: an ecosystem of talented artists in a strong Parisian cultural space: Lafayette Anticipations.

A series of works inspired by light, brought to life in various fields thanks to Lacoste and the launch of the L003 Neo Shot. From shadow to light, through awakening, confidence and the power to assert oneself, each Lacoste Lightclub installation offered an extraordinary experience. A curation of artists by the agency brought light and creativity to the project, transforming the space into an ode to contemplation and experimentation. 

A vernissage punctuated by the artistic performance of choreographer Nicolas Huchard and his dancers, followed by 3 concerts by Jolagreen, Sienna Spiro and Smino presented by Colors.

The Tundra collective presented their work “ROW”: an audiovisual installation exploring the relationship between sound, image and space. The installation is composed of ten holographic LED screens arranged in a row, one behind the other, creating a three-dimensional visual representation of sound variations.

Artist Olivier Ratsi presented a bespoke work, INTO, an immersive experience in which spectators are invited to reveal themselves in a new light. Light, like a symbolic mirror, reveals the potential and hidden facets of each individual. Walking through the installation, bathed in a play of light gradations, the spectator passes from shadow to light, becoming both actor and witness to a unique experience.

Artist Jules Gorget presented a bespoke work: Terraforma 000, an installation that invites viewers to explore a territory on the border between the real and the virtual. Composed of aluminum and mirror architecture, it encapsulates a piece of territory, as if trapped in a glass matrix. Visitors immerse themselves in this ever-changing landscape, discovering an infinite space that reflects and multiplies itself. The visitor's movement activates the work, making it part of a continuous, interactive cycle.

Artist Clara Daguin presented a bespoke work: “From Light To Line”, composed of two luminous, interactive elements: a “clay” tapestry with fluid, moving lines, and a “tennis ball” silhouette embodied by a dancer. These lines, more than rules and constraints, become moving, porous and evanescent. The player, who at Lacoste LightClub becomes the visitor, is invited to interact with these arabesques to make them his own. In addition, Clara designed and customized a luminous flag in the Lacoste colors to identify the artistic ambition of the project right from the entrance.

The experience continued with a customization bar hosted by the Slash collective and a creative workshop led by Brillantine.