For Watches & Wonders, we imagined and designed for Hublot a stand defined by sculptural and futuristic lines.

Through a contemporary and minimalist architecture, the space showcases the Maison’s signature materials within a luminous environment inspired by “lab-tech” aesthetics.

The visitor journey is punctuated by bespoke display modules inspired by watchmaking workstations. A presentation of the Maison’s iconic models was showcased across three giant screens. Combining metallic structures, backlit surfaces, and exposed technical details, these installations highlighted the different stages of craftsmanship through a precise and architectural design language.

A dedicated activation around the Big Bang Reloaded collection allowed visitors to explore the watch’s five emblematic patents through an interactive experience revealing its technical innovations and design details with a simple hand gesture