ANY designed and produced the first international digital press conference to reveal the new Alpine Eagle model for maison Chopard. An innovative solution of live streaming integrating content that was created for the occasion and developped by our design studio. This installation allowed to create meeting with journalists from all around the world. Live digital sessions revealing the new Alpine Eagle model permitted to do 7 live sessions, gathering more than 150 journalists globally. Those were made on a connected set imagined and designed by our agency. In order to illustrate this revelation and know-how tour of the maison, we completed this launch by creating a shared momentum and a return to contemplation through the conception of an original movie about Scheufele family’s attachment to the splendor of the Alps and the eagle reigning supreme over them.