Presenting the new Mademoiselle Rochas fragrance was an opportunity to conjure up the image of a natural, spontaneous, vivacious woman. She embodies the young Parisian woman who is ready to bend the rules to reinvent her life in the city that is her playground. The display design draws its inspiration from the character in the film, which follows a woman through Paris—a city she embodies and inhabits so naturally and with such familiarity that it seems like another character in her life story.