Designed as an immersive experience, the space features a contemporary and minimalist architecture with dynamic lines inspired by a futuristic universe.

The journey is punctuated by bespoke display modules inspired by watchmaking workstations, combining metallic structures, backlit surfaces and technical details to showcase the different stages of craftsmanship.

A dedicated activation around the Big Bang Reloaded collection allowed visitors to explore the watch’s five emblematic patents through an interactive hand-gesture experience.