To celebrate Big Bang collection’s 20th anniversary, we designed & produced for Hublot an innovative booth that fully embodies the DNA of the Maison, during Watches & Wonders fair, showcasing their unparalleled mastery of materials. 

In a minimalist, modern, and luminous setting inspired by the "lab-tech" universe, visitors are invited to wander freely and discover several boxes showcasing Hublot watches. More than just display cases, each of these boxes presents a dreamlike world, inspired by  the brand's iconic materials. These installations reveal the many facets of the Big Bang and surprised visitors with their avant-garde nature, where innovation meets art. Visitors themselves become part of the Hublot story through various interactive features inside boxes and an immersive space where they can create their own dreamscape — inspired by Hublot’s latest campaign — with a simple hand gesture.