After several years of renovation of the building at 50 Champs Elysées, Lacoste has officially opened a new flagship on the Parisian avenue.

To celebrate its opening in a historic GAUMONT cinema and as a tribute to the past of this mythical address, Lacoste has decided to open an exhibition.

The history of René Lacoste and Léon Gaumont is presented with the practice of sport and men's clothing for one, the film industry for the other.